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Essentialism: The Disciplined Pursuit of Less, by Greg McKeown
Posted on March 2, 2016 1 Comment
Hat tip to Nicole Williams (see her website http://techmarketer.org/) who recommended this book on Twitter. If you’ve ever been frustrated at your work by a lack of clarity (who hasn’t) or felt like you were being stretched too thin, then you’ll get something out of the advice in this book. I’m a huge fan of […]
Year of Yes (Shonda Rhimes)
Posted on December 11, 2015 Leave a Comment
Are you a huge raving fan of any of the following shows? Scandal (my personal fav) How to get away with murder Grey’s Anatomy If you answered yes to any of the above (or perhaps all three!?) then I can almost guarantee you’ll love this book. Written by Queen Shonda herself, the writer/creator behind all […]
Playing Big (Tara Mohr)
Posted on December 11, 2015 Leave a Comment
Not particularly marketing related, but absolutely career related, Tara Mohr has written a book about the all too common problem for women in the workplace – ‘playing small’. Tara, now a career coach, says she noticed time and time again examples of women ‘playing small’ in all areas of their life. She created her business […]
Buyer Personas (by Adele Revella)
Posted on December 10, 2015 Leave a Comment
I picked up this book via David Meerman Scott’s work as he talks a lot about crafting personas for marketing teams. While our company won’t be adopting the exact methodology thats described (it follows quite an unscripted style of interviewing) I do think there is wisdom in reminding ourselves of the absolute importance of knowing […]
The Corner Office: How Top CEOs Made It and How You Can Too by Adam Bryant
Posted on August 4, 2014 Leave a Comment
This book was recommended to me by an amazing lady (thanks Sue!) so I thought I’d give it a whirl. I’m so glad I did, because it’s full of tips for managers at any level (not just CEO’s) and it’s given me these two fabulous analogies to add to my list. 1. Be a coach, […]
Growth Hacking Techniques, Disruptive Technology – How 40 Companies Made It BIG, by Robert Peters
Posted on July 28, 2014 Leave a Comment
This is my second book on growth hacking (go me!) and I’m feeling like my understanding of this subject has definitely improved. What this book did well was the examples – loads of them. A few thoughts if you’re thinking of getting this one: I thought there would be much more ‘explanation’ in the book. […]
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