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Made to Stick: Why some ideas take hold and others come unstuck by Chip Heath, Dan Heath

This book went straight onto my recommended list. Like in the first chapter – it’s that good. It’s based around (as the title suggests) ideas that stick and they cover it incredibly well via this handy acronym for sticky ideas: SUCCES (no last s)  Simple Unexpected Concrete Credible Emotional Stories Chip and Dan discuss each […]

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