Made to Stick: Why some ideas take hold and others come unstuck by Chip Heath, Dan Heath

Posted on May 15, 2013     Leave a Comment

This book went straight onto my recommended list. Like in the first chapter – it’s that good. It’s based around (as the title suggests) ideas that stick and they cover it incredibly well via this handy acronym for sticky ideas: SUCCES (no last s)  Simple Unexpected Concrete Credible Emotional Stories Chip and Dan discuss each […]

Read More