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The Little Red Book of PR Wisdom by Brian Johnson
Posted on July 17, 2013 Leave a Comment
A great little read (well around 200 pages) for those interested in some wise tips from a media specialist with experience on both sides of the fence. If I was being superbly picky then I would add that it really delves into media relations rather than PR – which in my humble opinion is wider […]
The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview by Brad Phillips
Posted on April 21, 2013 Leave a Comment
If you’re focused in PR or any sort of media training in your role then this book could be your go-to resource. Not sure about your bible – but it does make the title more catchy! Highly relevant stuff here for spokespeople, though I’m not sure they would read the entire book which is reasonably […]
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