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The Membership Economy (Robbie Kellman Baxter)

Few¬†marketing books focus exclusively on membership systems. And me being a¬†marketing manager at a membership organisation, I couldn’t download this one fast enough! The book certainly widened my view on a ‘traditional’ membership organisation as it used technology examples (premium vs freemium) and examples like the CrossFit phenomenon. I would have loved to see some […]

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