Hooked: How to Build Habit-Forming Products by Nir Eyal

Posted on June 1, 2015     Leave a Comment

A great mix of product marketing, influence and psychology, backed up by some fascinating pieces of research. The hooked model that Nir guides you through is a way of using habits to drive use of your product. Or, put another way – building the marketing into your product. From the words of Nir himself: “Instead […]

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