Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Posted on May 5, 2013     Leave a Comment

by Philip Kotler If you’re working in marketing and haven’t read one of these books then you = crazy! Seriously, he’s like the godfather of marketing. This book of his in particularly, I love because it’s so simple: just summary of different marketing concepts. So every time you’re stuck, or want a bit of a […]

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