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The New Rules of Sales and Service, David Meerman-Scott

I’m a huge fan of David’s other books on content marketing and I highly recommend one of his earlier books Real Time Marketing and PR.  His latest book focuses in on sales and while I didn’t get as much out of it as his marketing series it’s still a useful guide. In particular I like […]

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Scrum Marketing: Applying Agile Methodologies to Marketing, by James Wright

Recently I’ve become a bit obsessed with agile methodology (of which scrum is a subset) and how marketers can learn from this. Agile is different way of working (or project managing) that was started by those smart software developers. Lately I’ve been reading a lot (including this book) on how this can be adapted and […]

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Essentialism: The Disciplined Pursuit of Less, by Greg McKeown

Hat tip to Nicole Williams (see her website http://techmarketer.org/) who recommended this book on Twitter. If you’ve ever been frustrated at your work by a lack of clarity (who hasn’t) or felt like you were being stretched too thin, then you’ll get something out of the advice in this book. I’m a huge fan of […]

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Playing Big (Tara Mohr)

Not particularly marketing related, but absolutely career related, Tara Mohr has written a book about the all too common problem for women in the workplace – ‘playing small’. Tara, now a career coach, says she noticed time and time again examples of women ‘playing small’ in all areas of their life. She created her business […]

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Welcome to the Funnel (Jason Miller)

Content marketing may be the most overused buzzword of this year (or was that last year as well?). As many of us know, the idea of giving away some content (back in the day a print brochure) for free to begin to build a relationship with a prospective customer is not exactly new. However online […]

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How Google Works by Eric Schmidt and Jonathan Rosenberg

I couldn’t pass up a chance for a peek into How Google Works. This book would be useful for HR folks as it delves heavily into their very rigirous hiring practice, their general staff code (my word not theirs) and how they encourage Googlers to develop such amazing projects. Some of the ‘code’ you’ve probably heard […]

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