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The Idea Writers: Copywriting in a New Media and Marketing Era by Teressa Lezzi
Posted on June 9, 2013 Leave a Comment
A fab ideas book, written mainly for copywriters, but is relevant to more general marketers as well. (well it was for me!) As well as a ton of useful advice on generating ideas, good writing and digital stuff – the writer has obviously done some excellent research as it references a range of campaigns, many […]
The Education of Millionaires: Everything You Won’t Learn in College About How to Be Successful by Michael Ellsberg
Posted on May 20, 2013 Leave a Comment
Not specifically about marketing but interesting all the same! I picked up this book as I’m going through a ‘should I get another degree or just read more’ phase. (If you’re curious the current decision is just read more). Education of Millionaires is filled with a range of tips, tricks and advice from interviews with […]
Made to Stick: Why some ideas take hold and others come unstuck by Chip Heath, Dan Heath
Posted on May 15, 2013 Leave a Comment
This book went straight onto my recommended list. Like in the first chapter – it’s that good. It’s based around (as the title suggests) ideas that stick and they cover it incredibly well via this handy acronym for sticky ideas: SUCCES (no last s) Simple Unexpected Concrete Credible Emotional Stories Chip and Dan discuss each […]
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
Posted on May 5, 2013 Leave a Comment
by Philip Kotler If you’re working in marketing and haven’t read one of these books then you = crazy! Seriously, he’s like the godfather of marketing. This book of his in particularly, I love because it’s so simple: just summary of different marketing concepts. So every time you’re stuck, or want a bit of a […]
The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century by Sarah L. Sladek
Posted on April 30, 2013 Leave a Comment
I currently work at a membership organisation and it’s surprisingly hard to find books around this specific area of marketing. As an aside: do you know of other membership marketing books? Please post in comments! Thanking you. Anyway, here’s a few of the things I’ll now be looking @ changing as a result of this […]
Everyone Communicates, Few Connect: What the Most Effective People Do Differently by John C. Maxwell
Posted on February 8, 2013 Leave a Comment
I must admit I love a book on anything to do with connecting! It’s quite self-helpy but you can get away with it for business as well! For me, the best part of this book was how it reminded me just how important connecting is. Sure it’s always zinging about in the back of my […]
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