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Leave Your Mark by Aliza Licht

Posted on June 1, 2015     Leave a Comment

If you could switch ‘job’ places with anyone for a day, who would it be?  There’s a few on my list. One is the lovely Aliza Licht, author of this fabulous new book Leave Your Mark, Ted Talkeree, and the brains behind the hugely popular DKNY twitter DKNY PR Girl. Reasons for making the switch list? […]

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How to Write Perfect Press Releases by Steven Lewis

Posted on September 27, 2013     Leave a Comment

Some experts might argue that the press release is on it’s way to the graveyard named: old school marketing and pr tactics that don’t work anymore. (Too spammy, one on one pitch is better etc). However, in New Zealand at least, I can attest to the fact that when used correctly – it still works […]

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The Little Red Book of PR Wisdom by Brian Johnson

Posted on July 17, 2013     Leave a Comment

A great little read (well around 200 pages) for those interested in some wise tips from a media specialist with experience on both sides of the fence. If I was being superbly picky then I would add that it really delves into media relations rather than PR – which in my humble opinion is wider […]

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Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott, Brian Halligan

Posted on April 16, 2013     Leave a Comment

Okay I’m a big fan of any book of David Meerman Scott, but I must confess I had no idea of how the Grateful Dead was, nor had I heard any of their music. If you love marketing + this band then I’m sure this book will be all your Christmas presents wrapped into one. […]

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