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The Idea Writers: Copywriting in a New Media and Marketing Era by Teressa Lezzi

A fab ideas book, written mainly for copywriters, but is relevant to more general marketers as well. (well it was for me!)  As well as a ton of useful advice on generating ideas, good writing and digital stuff – the writer has obviously done some excellent research as it references a range of campaigns, many […]

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Made to Stick: Why some ideas take hold and others come unstuck by Chip Heath, Dan Heath

This book went straight onto my recommended list. Like in the first chapter – it’s that good. It’s based around (as the title suggests) ideas that stick and they cover it incredibly well via this handy acronym for sticky ideas: SUCCES (no last s)  Simple Unexpected Concrete Credible Emotional Stories Chip and Dan discuss each […]

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The Ultimate Sales Letter: Attract New Customers. Boost your Sales. by Dan S. Kennedy

I can hear you sniffing disdainfully at this title – who writes letters anymore!?  Ok, so the concept of a sales letter is pretty outdated, still, much of the advice in this book is still useful for writing in general and writing sales copy more specifically. And so the tips I’ve pulled out here – […]

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