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Power Cues: The Subtle Science of Leading Groups, Persuading Others, and Maximizing Your Personal Impact by Nick Morgan
Posted on July 2, 2014 Leave a Comment
Let’s talk about power cues. Which really means – let’s talk about the sort of advice that you can stash in your wonder-woman-at-work file. (or superman file if you prefer) Things like this: when feeling unconfident, duck into the bathroom or an empty meeting room and adopt a super woman pose (hands on hips, feet […]
The Obstacle is the Way, by Ryan Holiday
Posted on June 30, 2014 Leave a Comment
Definitely not a marketing book, but I have read Ryan’s other two books (here and here) so I thought I’d finish out the set. This one is much more self-helpy, but in a businessey sort of way. (yes those are words, on my blog they are anyway). What I love about Ryan’s work is how […]
A Technique for Producing Ideas (Advertising Age Classics Library) by James Webb Young
Posted on May 30, 2014 Leave a Comment
Quite possibly the oldest marketing/advertising book that I’ve read so far (ding, dong!) this baby was first published in 1965. I got onto it via a blog that recommended it as a complete classic and an excellent example of how to produce ideas. Being an idea-junkie myself – I pounced. I often find that while […]
Thrive: The Third Metric to Redefining Success and Creating a Happier Life by Arianna Huffington
Posted on May 9, 2014 Leave a Comment
I had already seen Arianna’s TED talk before I read her book. So I had a slight hunch that it might feature quite a bit about sleeping! And it does, amongst a host of other wellbeing type topics. The basic premise of the book is success is more than our careers, it’s our entire lives […]
I Shouldn’t Be Telling You This: Success Secrets Every Gutsy Girl Should Know by Kate White
Posted on April 22, 2014 Leave a Comment
Thank you Kate White. Thank you for writing a book that I wished I picked up years and years ago when I first graduated and set about trying to make a go of this ‘career thing’. I believe your book is essential reading for anyone wanting a career – rather than just a job. What […]
This Is How You Pitch: How To Kick Ass In Your First Years of PR by Ed Zitron
Posted on February 16, 2014 Leave a Comment
In summary: Quick read Practical advice Heavily focused on email pitching. A good read on pitching the media, I found it interesting that Ed focused so heavily on email pitching – I’ve read many, many blogs on the subject of email vs phone pitching and I think it’s safe to say that at least in […]
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