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Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered by Austin Kleon
Posted on February 15, 2014 Leave a Comment
A great wee book, would be perfect for anyone interested in creativity or working for yourself. I’d recommend getting it in paperback as it’s much cooler. And the same goes for Austin’s other book ‘Steal Like An Artist’ which I must confess is still my favourite other this one! I digress. For me, this book […]
I’d Rather Be in Charge: A Legendary Business Leader’s Roadmap for Achieving Pride, Power, and Joy at Work by Charlotte Beers
Posted on January 16, 2014 Leave a Comment
Okay I’m the first to admit that I love a good career, ‘improve yourself’ type book…. so I was surprised to find that I rebelled against this one a little. Some good general advice and obviously from a woman who knows her shit! For me, it was a little too psychologist-couch style… look into yourself, […]
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan
Posted on December 16, 2013 Leave a Comment
Me reading this book = pausing every few seconds to nod head, highlight and secret fist pump that this book exists. And in a grand show of crazy-kindle-highlighting, I ended up with 146 pieces of much loved content! Suffice to say it has now become my absolute favourite (to date) book on advertising and creativity. […]
Steal like an artist: 10 things nobody told you about being creative By Austin Kleon
Posted on December 3, 2013 Leave a Comment
This is the best book on creativity I’ve read all year. The end. What you need more convincing? Okay, here’s the book summed up on one quote: Every artist gets asked the question, “Where do you get your ideas?” The honest artist answers, “I steal them.” This is the kind of book that you finish […]
Lipstick on a Pig: Winning In the No-Spin Era by Someone Who Knows the Game by Torie Clarke
Posted on November 17, 2013 Leave a Comment
Don’t you just love this title? What is it with pigs and marketing/comms? It reminds me of this quote: “Creativity is like washing a pig. It’s messy. It has no rules. No clear beginning, middle or end. It’s kind of a pain in the ass, and when you’re done, you’re not sure if the pig […]
I’m Feeling Lucky: The Confessions of Google Employee Number 59 by Douglas Edwards
Posted on October 29, 2013 Leave a Comment
This isn’t a marketing manual by any stretch, but an inside look at google from a marketers point of view – I found it fascinating. Douglas Edwards was (as you may have guessed) Google Employee Number 59 and he writes about the growth of the company from only a few marketing/PR staff and no outside […]
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