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Growth Hacking Techniques, Disruptive Technology – How 40 Companies Made It BIG, by Robert Peters
Posted on July 28, 2014 Leave a Comment
This is my second book on growth hacking (go me!) and I’m feeling like my understanding of this subject has definitely improved. What this book did well was the examples – loads of them. A few thoughts if you’re thinking of getting this one: I thought there would be much more ‘explanation’ in the book. […]
The Obstacle is the Way, by Ryan Holiday
Posted on June 30, 2014 Leave a Comment
Definitely not a marketing book, but I have read Ryan’s other two books (here and here) so I thought I’d finish out the set. This one is much more self-helpy, but in a businessey sort of way. (yes those are words, on my blog they are anyway). What I love about Ryan’s work is how […]
A Technique for Producing Ideas (Advertising Age Classics Library) by James Webb Young
Posted on May 30, 2014 Leave a Comment
Quite possibly the oldest marketing/advertising book that I’ve read so far (ding, dong!) this baby was first published in 1965. I got onto it via a blog that recommended it as a complete classic and an excellent example of how to produce ideas. Being an idea-junkie myself – I pounced. I often find that while […]
I Shouldn’t Be Telling You This: Success Secrets Every Gutsy Girl Should Know by Kate White
Posted on April 22, 2014 Leave a Comment
Thank you Kate White. Thank you for writing a book that I wished I picked up years and years ago when I first graduated and set about trying to make a go of this ‘career thing’. I believe your book is essential reading for anyone wanting a career – rather than just a job. What […]
This Is How You Pitch: How To Kick Ass In Your First Years of PR by Ed Zitron
Posted on February 16, 2014 Leave a Comment
In summary: Quick read Practical advice Heavily focused on email pitching. A good read on pitching the media, I found it interesting that Ed focused so heavily on email pitching – I’ve read many, many blogs on the subject of email vs phone pitching and I think it’s safe to say that at least in […]
Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered by Austin Kleon
Posted on February 15, 2014 Leave a Comment
A great wee book, would be perfect for anyone interested in creativity or working for yourself. I’d recommend getting it in paperback as it’s much cooler. And the same goes for Austin’s other book ‘Steal Like An Artist’ which I must confess is still my favourite other this one! I digress. For me, this book […]
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