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Managing Up: 59 Ways to Build a Career-Advancing Relationship with Your Boss by Michael S. Dobson
Posted on October 3, 2013 Leave a Comment
PAYRISE! PROMOTION! Ah, that got your attention? 🙂 Who doesn’t want at least one of the above at one or many stages in their career? Well this book (and yes I’m a sucker for a career-advicey book) is all about your relationship with your boss, who ultimately represents this (unless you have some weird and […]
Growth Hacker Marketing, by Ryan Holiday
Posted on September 16, 2013 Leave a Comment
I was absolutely dying to read this! Pre-ordered it on Amazon and then sat waiting on launch day checking and re-checking my kindle expectantly. Of course I felt silly when I realised that NZ is a day ahead so launch day was actually… not until tomorrow. Moving on… I thought Ryan’s first book was a […]
Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall
Posted on September 4, 2013 Leave a Comment
If you’re an apple fan girl (like moi) then (like moi) you devour anything related to their marketing in the hope of becoming the next Steve Jobs – but without the ‘strong’ personality, crazy fruit diets or getting fired. (BTW if you don’t know about any of these things then read his biography, it’s a […]
How to talk to anyone, by Leil Lowndes
Posted on August 3, 2013 Leave a Comment
I was rather shy as child. I wish there had been a children’s version of this around in my local library. It would have needed to be much simpler – as even as an adult I got a little overwhelmed with all the ‘techniques’ – over 90! Here’s a few that stuck with me – […]
Enchantment: The Art of Changing Hearts, Minds and Actions by Guy Kawasaki
Posted on August 2, 2013 Leave a Comment
I’ll confess: I wasn’t enchanted by this book. I didn’t hate it. If I did it would have ended up in my stopped reading Kindle file – because life’s too short to read shite books! Plus, I don’t fancy blogging about books I hate – it’s really not me – I always think of the […]
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) by Ann Handley, C.C. Chapman
Posted on July 22, 2013 Leave a Comment
Solid, solid book for anyone wanting a practical overview of content marketing. The how and the why-the-hell-should-I-learn-this-new-fangled-social-media-thing are all covered here. I liked how this was uber practical and actually drilled down into the types of content you could create… stuff like webinars, blogs, podcasts – the pros and cons of each and how to […]
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