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I’m Feeling Lucky: The Confessions of Google Employee Number 59 by Douglas Edwards
Posted on October 29, 2013 Leave a Comment
This isn’t a marketing manual by any stretch, but an inside look at google from a marketers point of view – I found it fascinating. Douglas Edwards was (as you may have guessed) Google Employee Number 59 and he writes about the growth of the company from only a few marketing/PR staff and no outside […]
The 22 Immutable Laws of Branding by Al Ries, Laura Ries
Posted on October 6, 2013 Leave a Comment
This book is known as a branding classic (first published in 1993) so I shouldn’t have been surprised to find that much of the advice and lessons are still incredibly relevant. If you’re about to name a product or business then there’s some super useful stuff in this book for you. In particular I found […]
Managing Up: 59 Ways to Build a Career-Advancing Relationship with Your Boss by Michael S. Dobson
Posted on October 3, 2013 Leave a Comment
PAYRISE! PROMOTION! Ah, that got your attention? 🙂 Who doesn’t want at least one of the above at one or many stages in their career? Well this book (and yes I’m a sucker for a career-advicey book) is all about your relationship with your boss, who ultimately represents this (unless you have some weird and […]
Growth Hacker Marketing, by Ryan Holiday
Posted on September 16, 2013 Leave a Comment
I was absolutely dying to read this! Pre-ordered it on Amazon and then sat waiting on launch day checking and re-checking my kindle expectantly. Of course I felt silly when I realised that NZ is a day ahead so launch day was actually… not until tomorrow. Moving on… I thought Ryan’s first book was a […]
Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall
Posted on September 4, 2013 Leave a Comment
If you’re an apple fan girl (like moi) then (like moi) you devour anything related to their marketing in the hope of becoming the next Steve Jobs – but without the ‘strong’ personality, crazy fruit diets or getting fired. (BTW if you don’t know about any of these things then read his biography, it’s a […]
How to talk to anyone, by Leil Lowndes
Posted on August 3, 2013 Leave a Comment
I was rather shy as child. I wish there had been a children’s version of this around in my local library. It would have needed to be much simpler – as even as an adult I got a little overwhelmed with all the ‘techniques’ – over 90! Here’s a few that stuck with me – […]
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