marketing Category
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes by Katya Andresen
Posted on September 1, 2013 Leave a Comment
Okay this is another great title, right? I just immediately get an image of ol Robin charging along on his horse about to steal marketing concepts from Coca Cola! Valuable book for any marketers working in the not for profit scene, in particular I like how it’s focused on action and getting shit done (though […]
Enchantment: The Art of Changing Hearts, Minds and Actions by Guy Kawasaki
Posted on August 2, 2013 Leave a Comment
I’ll confess: I wasn’t enchanted by this book. I didn’t hate it. If I did it would have ended up in my stopped reading Kindle file – because life’s too short to read shite books! Plus, I don’t fancy blogging about books I hate – it’s really not me – I always think of the […]
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) by Ann Handley, C.C. Chapman
Posted on July 22, 2013 Leave a Comment
Solid, solid book for anyone wanting a practical overview of content marketing. The how and the why-the-hell-should-I-learn-this-new-fangled-social-media-thing are all covered here. I liked how this was uber practical and actually drilled down into the types of content you could create… stuff like webinars, blogs, podcasts – the pros and cons of each and how to […]
The Idea Writers: Copywriting in a New Media and Marketing Era by Teressa Lezzi
Posted on June 9, 2013 Leave a Comment
A fab ideas book, written mainly for copywriters, but is relevant to more general marketers as well. (well it was for me!) As well as a ton of useful advice on generating ideas, good writing and digital stuff – the writer has obviously done some excellent research as it references a range of campaigns, many […]
Made to Stick: Why some ideas take hold and others come unstuck by Chip Heath, Dan Heath
Posted on May 15, 2013 Leave a Comment
This book went straight onto my recommended list. Like in the first chapter – it’s that good. It’s based around (as the title suggests) ideas that stick and they cover it incredibly well via this handy acronym for sticky ideas: SUCCES (no last s) Simple Unexpected Concrete Credible Emotional Stories Chip and Dan discuss each […]
No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses by Dan S. Kennedy
Posted on May 15, 2013 Leave a Comment
Love the titles of these! And yes there’s entire series, so if you like one of them then you’re in luck. Some of the stuff covering direct marketing does seem quite dated in this as it’s often about mail order catalogues rather than email, which would be more relevant these days. However the lessons around […]
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