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Enchantment: The Art of Changing Hearts, Minds and Actions by Guy Kawasaki
Posted on August 2, 2013 Leave a Comment
I’ll confess: I wasn’t enchanted by this book. I didn’t hate it. If I did it would have ended up in my stopped reading Kindle file – because life’s too short to read shite books! Plus, I don’t fancy blogging about books I hate – it’s really not me – I always think of the […]
Who Gets Promoted, Who Doesn’t, and Why: 10 Things You’d Better Do If You Want to Get Ahead, by Donald Asher
Posted on July 26, 2013 Leave a Comment
I’ve said before that I adore these career type books and this one lived up to my hopes. Fulled with loads of great, common sense advice, you’ll read it and then create a new career plan for your dream job! Or at least have a fair idea of how to improve your current work habits […]
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) by Ann Handley, C.C. Chapman
Posted on July 22, 2013 Leave a Comment
Solid, solid book for anyone wanting a practical overview of content marketing. The how and the why-the-hell-should-I-learn-this-new-fangled-social-media-thing are all covered here. I liked how this was uber practical and actually drilled down into the types of content you could create… stuff like webinars, blogs, podcasts – the pros and cons of each and how to […]
The Little Red Book of PR Wisdom by Brian Johnson
Posted on July 17, 2013 Leave a Comment
A great little read (well around 200 pages) for those interested in some wise tips from a media specialist with experience on both sides of the fence. If I was being superbly picky then I would add that it really delves into media relations rather than PR – which in my humble opinion is wider […]
The Idea Writers: Copywriting in a New Media and Marketing Era by Teressa Lezzi
Posted on June 9, 2013 Leave a Comment
A fab ideas book, written mainly for copywriters, but is relevant to more general marketers as well. (well it was for me!) As well as a ton of useful advice on generating ideas, good writing and digital stuff – the writer has obviously done some excellent research as it references a range of campaigns, many […]
The Education of Millionaires: Everything You Won’t Learn in College About How to Be Successful by Michael Ellsberg
Posted on May 20, 2013 Leave a Comment
Not specifically about marketing but interesting all the same! I picked up this book as I’m going through a ‘should I get another degree or just read more’ phase. (If you’re curious the current decision is just read more). Education of Millionaires is filled with a range of tips, tricks and advice from interviews with […]
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